The Main Program · 90 Days001

90 days of coaching, one-on-one with JC.

For men who already know what to do and still aren't doing it. Twelve sessions over three months: training, mindset, and weekly accountability from a former pararescueman.

Defeat X Adventure Co.
The Gear002·A
JC La Verde seated in his gear room surrounded by kit, jerseys, packs and boots
JC's gear room. Training happens outdoors and in the real world, not on a worksheet.
How The 90 Days Work002

Five parts, in order.

Body first, then purpose, then the people around you. Here's what each one means in practice.

  1. 01

    1. Body

    Training, sleep, and food. We start here because it's the fastest thing you can change.

  2. 02

    2. Purpose

    What you actually want out of the next 90 days — written down, not just felt.

  3. 03

    3. Connection

    A small group of men who train alongside you and notice when you disappear.

  4. 04

    4. First step

    One specific task in your first week, so the work starts before motivation fades.

  5. 05

    5. The 90 days

    12 scheduled sessions, weekly check-ins, and a review at the end to see what changed.

What You Get003

A real coach, not a course.

Everything included in the 90 days, listed plainly.

  • 01

    Weekly one-on-one coaching calls with JC — not a forum or a chatbot.

  • 02

    A training plan built around your job, your schedule, and your injuries.

  • 03

    A group text thread with the other men in your group.

  • 04

    An assessment in week one and a full review in week twelve.

  • 05

    Faith conversations if you want them — never required.

Who It's For004

Men who are doing fine and want more than fine.

  • First responders carrying stress that doesn't end at shift change.
  • Veterans who've left the service and miss the structure.
  • High performers who don't need motivation — they need a coach.
Who It's Not For005

Probably not you if...

  • You're looking for one more podcast to listen to.
  • You need clinical or medical treatment.
  • You want a video course you can watch once and forget.

That's not a knock. It just saves everyone time.

Pricing006

Prices are on the page. No sales call required.

Two options: the 90-day program, and an optional monthly membership after it.

Option 1 · The 90 days

The Room

$7,500

90 days, 12 one-on-one sessions with JC, a training plan, and weekly check-ins.

JC's promise. If it takes longer than 90 days for the habits to stick, he keeps working with you at no extra cost.

Option 2 · After the 90 days

The Team

$250 / mo

A monthly membership: your own training plan, group meetings, and the guys you trained with. Open to Room graduates and by invitation.

Trips and expeditions are booked separately, on top of the membership.

Faith is part of JC's life, and he'll talk about it if you want to. It's never required and you're never charged for it. You're paying for the coaching.

"You don't need a new identity. You need to get back to the one you already had."
JC La Verde · Coach
Free 25-Minute Call010

Start with a phone call. No pitch deck.

25 minutes with JC. If the program isn't right for you, he'll say so and point you somewhere better.

The room is small on purpose.